Trend Up is the brand of Edelstein,  the Italian company of professional cosmetics, distributed through specialized stores and distributors in more than 20 countries.

The line, present on the market for over 25 years, has been repositioned with a natural-inspired concept and a new trendy-pop image to attract a target of professionals looking for easy, effective prodcuts and Italian taste.

The Ace Project has designed the brand concept and the new storytelling “Italian HairBeauty Experience”.